St. Louis Business Journal

Purina Targeting

The St. Louis Business Journal interviews Professor Drake about the power of brands personalizing social conversations with customers.  December 15, 2013

http://www.stltoday.com/business/local/purina-leads-pack-with-personalized-social-media/article_1da448e3-72d5-5052-bd13-cf3fca42b42d.html